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Square Enix to push for more “profit-generating” Lara Croft — dolls (!?) April 28, 2009

Posted by tombraiderfanboy in Eidos, Lara Croft, Square Enix.
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Following the massive success of various Final Fantasy merchandise which range from toys, action figures, and other collectibles, we can’t really blame Square Enix CEO Yoichi Wada for believing in the profit-generating power of increasing merchandising output for his game franchises. He’s been rather vocal about his interest in making more Lara Croft toys and ‘Raider-related merchandise.

Wada, however, is aware that “if I were to tell the existing staff to do that (produce more Lara Croft merchandise) it means their workload would double, and they’d just run away…” But that won’t stop the new Eidos big boss to maximize his newly-owned (yep, she’s a product) globe-trotting, gun-totting lass.

“So of course I’ll have the proper staff in place and then try to improve the merchandising output. If you have the merchandising capability, as well as strong characters – which we do – then there’s no way we shouldn’t use it to generate profit.”

We’ll see what the “proper staff” comes up with then. The Tonner dolls are beautiful, but perhaps an actual size Excalibur or Mjolnir would make for more original outputs this time ’round?

[GamesIndustry.Biz]

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1. Yoichi Wada: Square Enix-Eidos IP swaps possible « Tomb Raider Fanboy - July 17, 2009

[…] “Or it can be vice versa as well: the game IP that the Eidos team has might be transferred over to the Square Enix team to turn it into a comic book, for example, or animation, or figures as well. And so those are some of the areas that this question concerns, as well.” — Reminds you of something? […]


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