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How it all started: A look-back at the Eidos-Square Enix coupling April 27, 2009

Posted by tombraiderfanboy in Eidos, Square Enix.
Tags: , ,

Just how did the Japanese games tycoon manage to get the attention of Lara’s parent company? What made Eidos give in to the seductive ways of Wada’s camp? Why did Square even take notice of Lara’s ailing publisher? Was it love at first sight — or did it take meticulous calculations on risks and R.O.I.’s before either one made their first move?

Now that it’s a done deal, we look back one last time before we look forward to a brighter future for the franchise we all love. GI gives you a retrospective look of how it all happened. Make this jump now to go down memory lane.



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